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| Logo Design Is an Art. |
Logo is a visual symbol or design that represents a brand or organization. It is often used to identify and distinguish a company or product from others in the market. Logos can be found in various forms, such as on product packaging, websites, advertisements, and signage. They serve as a visual representation of a brand's identity, values, and purpose. Logos can be simple or complex, consisting of typography, symbols, or a combination of both.
The design process behind creating a logo involves careful consideration of the brand's target audience, message, and desired image. While logos have been used throughout history, they have become even more prevalent in today's visually-oriented society.Some students believe they know, but in reality, they have no idea about logos. On the other hand, a few students truly understand what a logo is, but they mistakenly think they don't know anything about it. It's a confusing situation, but I will attempt to clarify it.
To start, I recently read a book called "Logo Design" Love" by an excellent designer named Davud Iry... or Ary, I'm not sure how to pronounce his name. In this book, they shared a brilliant insight in the introduction that I want to share with you. When you wake up in the morning, every brand's logo is essentially the face of that brand.
Think about it, within the first 30 to 60 minutes of your day, you encounter numerous logo designs. For example, when I wake up, the first thing I see is my phone, which has a logo on it. Then, in the washroom, I see a logo on the toothpaste tube. No matter which toothpaste brand you use, there's a logo. The same goes for soap and even your toothbrush.
So, in the first few minutes of your day, you come across 30 to 35 logos, and they are deeply ingrained in our lives. Sometimes, we don't even consciously notice logos, but we can still recognize a brand or its purpose through its logo. We develop preferences and associations based on these logos.
Now, logos are not a new phenomenon. They were even used in ancient times. For instance, when people were not literate and there was no concept of design, they would mark their animals, such as horses or cows, with a hot seal to indicate ownership. This can be considered the beginning of logo design.
The power of symbols is remarkable. Not everyone can read written words, but symbols are universally understood. A simple example of this is the male and female icons used globally on washroom signs. I'm not suggesting that logos with icons are inherently good, but sometimes, your design becomes your identity, just like a Facebook profile or your signature. When people see your initials or signature, they immediately know it's from you.
To truly understand this concept, we need to delve into a detailed study, which I will discuss in future classes. As I mentioned in the very first classes, logo design is not a piece of cake. There is a significant thought process behind it.
Take a look at many famous logos like Apple, Nike, FedEx, Canon, Sony, and Coca-Cola. These logos didn't become popular overnight. Success doesn't happen overnight for anyone. Sometimes, a logo may be excellent, but there isn't enough effort or investment to make it famous. That's why it doesn't achieve widespread recognition.
Remember, every big brand spends a considerable amount of money to showcase their logos repeatedly. That's how they become popular. Otherwise, they wouldn't hold as much value. So, keep in mind that even if you create a fantastic logo, it doesn't guarantee fame. Don't get frustrated and think that your hard work was in vain.
These classes will continue for a while, maybe four or five classes. I'll try to complete them as soon as possible, but there are many procedures to cover.
How can i create logo:
Before starting, it is crucial to have a clear understanding of the concept your logo will represent. The client usually provides a document with all the necessary details, but if it feels incomplete, don't hesitate to ask the client for clarification. Once you have a clear understanding of the brief, begin by looking for references and creating a mood board to establish the desired design aesthetic. Popular sources for inspiration include Pinterest, Behance, and Dribbble. If you're unsure of what to search for, try mind mapping to generate new ideas based on the logo brief. Sketching is the next step, where you visualize and bring your ideas to life on paper. You don't need to be an expert in drawing, just able to sketch your thoughts. There are various options for sketching, such as playing around with initials, creating a mascot, or experimenting with typography. Selecting a color palette is the next important step. You can easily find suitable color palettes on websites like colorhunt.com. If you want to delve deeper into color theory, consider checking out tutorials from the Future Academy. Once you have a color palette and a sketch, it's time to vectorize your design using software like Adobe Illustrator, which is widely used in the industry.